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Sponsorship Portfolio Management

For a fixed monthly fee, we manage and activate your golf sponsorship portfolios on behalf of both brands and rights holders, ensuring that every aspect of the deal is maximised, from exposure and engagement to relationship value. Contact us today for more information.

Delivering Value After the Deal is Signed

In golf, signing the contract is not the finish line, it’s the first tee. From The Majors to global tours and national championships, we manage and activate sponsorships at scale so that every asset, entitlement, and moment works to deliver measurable impact and board-level return.

Enterprise delivery, end-to-end

We operate as an embedded extension of your team, managing multimillion-dollar partnerships with the rigour and governance you would expect internally. Our remit spans the entire sponsorship lifecycle:

Rights Utilisation & Asset Management, from global broadcast integration, course and clubhouse branding, and leaderboard positioning to player appearances, pro-am places, content rights, and inventory tracking across multiple markets.

Activation Planning & Execution – delivering cohesive campaigns across on-course visibility, broadcast features, digital and social activations, PR, experiential zones, retail tie-ins, CRM, and talent integration.

Hospitality & Experience – orchestrating world-class VIP hosting at Majors, international tournaments, and corporate golf days, with curated guesting for senior decision-makers, bespoke itineraries, and post-event follow-up that drives genuine commercial outcomes.

KPI-driven from day one

We translate C-suite objectives into clear KPIs and OKRs with a measurement plan agreed up front. These span global brand awareness, engagement, acquisition and revenue, relationship value, and media equivalency, all consolidated into a live dashboard and board-ready scorecard.

Activation without friction

Managing high-value rights requires precision. We coordinate every moving part, ensuring flawless execution across creative and content production, approvals and compliance, logistics, on-site operations, and data/tech integration — whether across one tournament or a global tour footprint.

Optimisation in real time

We optimise partnerships while they are live. That means reallocating spend to outperforming channels, adjusting messaging to capitalise on storylines or player form, and deploying rapid add-ons, bonus content drops, surprise hospitality moments, talent integration, when momentum is at its peak.

Hospitality that drives relationships at the highest level

Golf is the premier networking platform in sport. We design hospitality that converts relationships into revenue: curated C-suite guesting, pro-am and clinic experiences with elite professionals, exclusive hospitality inside clubhouses and hospitality villages, and post-event pathways that lead to pipeline, not just goodwill.

Transparent reporting & ROI

Every activation is tied back to the commercial case. We deliver:

  • Monthly executive reports against KPIs, with insights and recommended actions.

  • Quarterly business reviews with forward-looking strategy and ROI forecasting.

  • Post-event and seasonal wrap-ups with benchmarks, learnings, and repeatable global playbooks.

Typical delivery cadence

Onboarding (Weeks 1–2): objectives, KPIs, measurement plan, asset audit, governance map.
Activation Blueprint (Weeks 2–4): global tournament schedule, content calendar, hospitality plan, creative/toolkits.
Go-Live (Month 1): activations live, dashboards operational, weekly governance calls.
Optimisation (Ongoing): bi-weekly performance huddles, mid-flight pivots, board updates as required.
QBRs: strategic review, ROI analysis, forward plan.
Season Wrap: full performance report, benchmarks, renewal/upsell recommendations.

 

What you can expect

  • Greater commercial value from every golf right you’ve purchased.

  • Faster speed to impact, with fewer demands on your internal teams.

  • Board-ready clarity on sponsorship ROI, attribution, and future strategy.

 

Your golf sponsorship isn’t a line item. It’s a global platform for influence, growth, and measurable return and we’ll ensure it delivers.

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