Create partnerships with the world’s leading professional golfers and experience hospitality from inside the ropes. We deliver solutions that connect your brand with the biggest athletes on the planet, building powerful endorsements, unforgettable experiences, and measurable ROI.

We also work very closely with athlete management companies to ensure smooth coordination, clear communication, and maximum value for both brand and talent.

 

Our remit covers:

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Talent Selection & Contracting: Shortlisting aligned athletes, negotiations, commercial terms, image rights, and approval workflows.
 

Rights Utilisation & Asset Management: Campaign deliverables, appearance scheduling, approvals, content rights, and global usage tracking.
 

Activation Planning & Execution: Social/digital campaigns, advertising integrations, PR, content production, live events, brand experiences, and retail tie-ins.
 

Hospitality & VIP Experiences. Private meet-and-greets, corporate golf days, talent-hosted experiences, and curated HNW engagement.
 

KPI-driven from day one.

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Every partnership begins with a clear measurement framework tailored to your marketing objectives:

• Awareness & Reach – impressions, EMV, share of voice, media lift.

• Engagement – social interactions, content views, dwell time, earned media.

• Conversion & Revenue – tracked sign-ups, sales uplift, CPL/CAC, lead attribution.

• Experience Value – NPS, guest feedback, client acquisition through talent-led hospitality.

• Media Value – independent EMV benchmarking to ensure cost efficiency.

 

We deliver results via live dashboards and quarterly scorecards so stakeholders can see what’s working in real time.

Activation without friction

 

We coordinate every moving part so partnerships are seamless and athletes are fully integrated into your marketing plan:

• Creative & Content – athlete shoots, brand campaigns, social edits, PR activations.

• Brand Safety & Compliance – approvals, safeguarding, contract adherence, image rights, legal checks.

• Operations – calendars, logistics, itineraries, event producers, crisis planning.

• Data & Tech – attribution tracking, promo codes, affiliate integration, CRM capture.

 

Optimisation in motion.

 

We don’t wait until the campaign is over to make improvements. We refine partnerships in real time:

• Message and creative A/B testing.

• Budget shifts to best-performing channels.

• Agile pivots around athlete performance, storylines, or schedule changes.

• Additional activations (bonus content, surprise drops, or added appearances) to capitalise on momentum.

 

Hospitality that deepens relationships.

 

Athlete access is one of the most valuable currencies in sport. We make it purposeful:

• Curated guest lists for corporate golf days or exclusive dinners.

• Private briefings, meet-and-greets, and client activations.

• Athlete-led micro-events, clinics, or behind-the-scenes access.

• Structured follow-up to turn experiences into measurable commercial outcomes.

 

Transparent Reporting & ROI

 

Our reporting ties athlete partnerships directly to business outcomes:

• Monthly reports against agreed KPIs.

• Quarterly business reviews with forward-looking recommendations.

• Seasonal wrap-ups with benchmarks, learnings, and renewal strategies.

 

Typical delivery cadence

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• Onboarding (Weeks 1–2): objectives, KPIs, athlete shortlists, contracts, risk/approval mapping.

• Activation Blueprint (Weeks 2–4): campaign plan, content calendar, appearances schedule, hospitality design.

• Go-Live (Month 1): first activations, live dashboards, weekly check-ins.

• Optimisation (Ongoing): mid-flight testing, real-time pivots, agile add-ons.

• QBRs: strategy reviews and ROI updates.

• Season Wrap: complete performance report with renewal recommendations.

 

What you can expect

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• More value from every athlete partnership you secure.

• Faster impact with less internal burden on your team.

• Seamless coordination with athlete management companies.

• Board-ready clarity on ROI and a repeatable model for future deals.

 

Your athlete partnership won’t just be a signature on paper. It will be a living, measurable driver of brand growth—with the numbers to prove it.